Across the country, cities are implementing innovative solutions in the realms of food, transportation, energy, and design. By reporting on the people involved and the projects they’re undertaking, Grist reveals real progress, promotes replicable models, and accelerates the movement for urban sustainability. With federal climate efforts faltering, Grist believes community solutions are key, and provides a national platform to amplify this work.
Climate and Energy
The world is awash in a sea of climate-fueled chaos. Yet too many policymakers turn their heads in the face of these concerns, and too often the public is led astray by mainstream media that lavish more column inches on celebrities than on issues of substance. To survive and thrive as a society, we must address our climate challenge, not ignore it—which is why Grist is committed to shaping the national conversation and inspiring our audience to take action.
As "green chatter" explodes across the web, Grist guides the conversation by pointing to and commenting on the most important stories (and tweets!) of the day. True to its roots as a daily email newsletter sent to just a few hundred people, Grist's news curation strategy now helps its 1,500,000 monthly readers understand which issues matter most, and how to get involved.
Grist also reports on many other topics, including Food, People, Politics, and Sustainable Living
Recent Successes and Current Challenges
Much more than a news organization, Grist inspires change. On-site surveys reveal that more than 70 percent of Grist readers are regularly moved to take action by content on Grist, from lobbying for clean-energy legislation to starting a farm, creating a bike-advocacy organization, even getting arrested protesting a pipeline! This number is especially significant since nearly half are not otherwise involved with environmental organizations. Simply put, Grist is reaching and mobilizing an audience that traditional environmental organizations cannot.
Our work is frequently cited by prominent national media, and we seed public discussion among thought leaders, policymakers, and cultural icons. It’s a sought-after vehicle for those wishing to connect with a next-generation audience, and a well respected conversation-starter.
Recently, The New York Times
dismantled its environment desk and The Washington Post
reassigned its lead climate reporter. Of the nation's top five newspapers by readership, only the Los Angeles Times
still has a designated environmental desk. This state of incredibly shrinking media coverage is especially worrisome given the urgency of the issues we face. Grist is committed to producing independent, intelligent journalism that informs our users and inspires them to make their communities smarter, greener, healthier places to live.
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