SANCA enjoys a high level of community support, and is recognized nationally as a model of circus arts education and instructor training. SANCA is a member of the American Youth Circus Organization (AYCO) and was selected to host the AYCO Educator's Conference in August 2012. This conference will bring over 100 youth educators and circus professionals to Seattle for five days of workshops about circus-based physical arts education, special needs students, and youth programming.
Our greatest challenge is the poor economic climate. Taking this into account, we did not project growth in 2011. Our community is suffering, and we saw strong indicators in 2011 of how it affects the ability of people to participate in creative arts and physical activities. As recently as the spring of 2011, SANCA experienced the highest student enrollment in our history—811 students; but in the summer for the first time in eight years, we experienced an 11% (91 students) drop in enrollment, while at the same time, requests for financial aid increased by 25% (we granted all requests for aid). This sudden change took us by surprise. With the combined loss of enrollment, increase in financial aid, and other rising expenses, we experienced a deficit of $68,180.
2012 is a critical year for SANCA. Our operating reserves were exhausted in an effort to provide programming and space for a constituency that was, until June of 2011, growing rapidly. General operating funds are crucial to our organization's ability to recover from our deficit, rebuild our cash reserves, and ultimately thrive in this challenging economy.
In order to meet these challenges we developed a lean, manageable 2012 budget that reduces expenses and focuses on new and more diverse revenue sources. We are offering new classes and special workshops, and more opportunities for other organizations to rent space from us. Cost-saving measures include a work-study program for adults who offer skilled and unskilled services in trade for class hours, and asking our patrons to pay by cash or check to help us reduce credit card fees. Our annual February dinner fundraiser netted $70,000 this year, a 46% increase in donations over 2011 for the same event. We have since seen our enrollment numbers stabilize and begin to slowly grow again, with a 2012 spring enrollment of 752.