Simple Measures Programs
A Simple Measures concert is a one-of-a-kind experience that appeals to a wide spectrum of audience; from the classical music “newbie” to aficionados, and everyone in between. We want those new to the art form of chamber music and classical music to feel completely relaxed and comfortable when they come to one of our concerts, leading us to our tag line of “Chamber Music: 98% hoity toity free.” There is no need to dress up and it's OK to ask questions. In fact, audience members are ENCOURAGED to ask questions DURING the concert and this educational component creates a wonderful dialogue between audience and performers about the history and cultural influences of the music. Musicians are dressed down from the typical concert tuxedo, and are completely accessible to the audience while they mingle and answer questions during intermission and after the concerts.
But the appeal to the classical newcomer does not distract from those who are veterans of the classical music audience. Simple Measures musicians are professional, top-caliber performers, and they create performances that are of the highest quality. The opportunity to ask questions gives seasoned patrons the chance to learn more about and develop a deeper understanding and appreciation of the music.
Concerts are performed as chamber music was intended: in smaller, intimate venues where the relationship between the audience and performer is paramount. They are also located in different neighborhoods, making for a convenient evening out.
And to top it off, we always have killer chocolate chip cookies during intermission!
Recent Successes and Current Challenges
The 2011-2012 Season has been a tremendous success for Simple Measures, both in terms of financial and artistic achievements. Our season opening concert, Cello Divas, featured eight cellists and one of Seattle’s favorite sopranos, Terri Richter Franklin. This dynamic cast of musicians allowed us to present the hauntingly beautiful, yet rarely performed Bachianas Brasileiras #5 by Heitor Villa-Lobos. The concert attracted a large number of new audience members for Simple Measures, many of them turning into season subscribers. Budgetary goals were exceeded for both concert tickets sales and the fundraising event inspired by the Cello Divas program.
As with many small non-profits, Simple Measures has a need for increased resources in order to continue to expand and grow. Specifically, we would greatly benefit by adding a few more committed and hard-working volunteers who would be interested in helping Simple Measures with administrative and marketing tasks, as well as new Board Members. We are currently developing additional strategies to increase our audiences, with particular attention to engaging underserved communities and young people. As one part of this effort, we will seek sufficient funding to implement an educational program built on our previous experience with a pilot program in a public school.