GiveBIG: Make a Matching Grant to your Favorite NPO!
Use your Seattle Foundation fund to support your favorite nonprofit during GiveBIG!
March 27, 2017
GiveBIG is a crowdfunding event, using online donations of all sizes to raise funds for nonprofit organizations. Nonprofits maximize GiveBIG's potential when they secure matching funds to leverage online donations. A matching grant of any size can incentivize donors to make a gift, or increase their gift, in order to help the organization maximize their fundraising efforts. We are strongly encouraging each nonprofit to secure matching funds and hope that Seattle Foundation philanthropists will partner with their favorite NPOs in this way.
Matching funds and donor acknowledgements are featured on the nonprofit’s GiveBIG profiles. As online gifts roll in throughout the day, the matching gift meter will countdown the amount needed to realize the match. It is a real time way to communicate with and motivate donors. GiveBIG’s technology platform provides the ability to present one, dollar-for-dollar match, for GiveBIG.
While we’ve had matching grants before in GiveBIG, there are more important than ever this year. As the participating nonprofits know, the monetary value of the "stretch pool" has declined as GiveBIG has grown. At the current pace of donation growth, the pro-rated distribution of the $1 million "stretch pool" would have declined to 5 percent or less this year, close to the cost of the credit card and processing fees. While the stretch incentive was helpful in the early days of GiveBIG, many nonprofits told us that the "stretch pool" concept was difficult to communicate with donors and of limited marketing value, for delivering a relatively small financial impact. This year, we are encouraging nonprofits to secure matching grants to power their success in GiveBIG.
If you are interested in making a GiveBIG matching grant through your Community Philanthropy Fund, Family or Individual Foundation, or Corporate Foundation, please contact your Philanthropic Advisor. You can also contact your favorite nonprofits’ development directors to discuss your plans with them, as well, to ensure all matching grants are properly coordinated and reported.
healthy community framework,