Giving Tuesday: The Global GiveBIG
Now that that all of the shopping deals of Black Friday and Cyber Monday have passed, consider on Giving Tuesday how you would like to make a difference in your community.
November 29, 2016
By Michael Nank
As we’ve learned through GiveBIG, there is tremendous excitement and energy around a city-wide giving day. But before we jump into GiveBIG 2017, today there is a global day of giving, Giving Tuesday, providing a day of generosity and unity in support of nonprofit organizations and their life-changing work.
Following on the heels of Black Friday and Cyber Monday, Giving Tuesday is the perfect opportunity to officially kick off the “the giving season” and support the nonprofits that are making this region a stronger, more vibrant community for all. Started in 2012 by the 92nd Street Y and the United Nations Foundation, Giving Tuesday has quickly become a global giving day phenomenon raising a record $116.7 million in 2015. Online donations to nonprofits on Giving Tuesday have grown at double-digit rates and is expected to continue to grow over the coming years.
More than 45,000 corporate and nonprofit organizations in over 71 countries have participated in Giving Tuesday. At the local level, hundreds of area nonprofits have established their own Giving Tuesday campaigns including El Centro de la Raza, Northwest SEED, FareStart, Latino Community Fund of Washington State and Washington Access Fund. Visit https://givebig.seattlefoundation.org/ and find a nonprofit to support and link to their website to donate.
In addition to the character and generosity of our communities, one of the driving factors that has helped bolster the popularity of Giving Tuesday is social media. Sharing on social media or the Giving Tuesday website that you gave, encourages family and friends to join you in giving back using the hashtag #GivingTuesday.
You can also share why you give and support nonprofits by posting your personal giving story on social media using #MyGivingStory. Just by using these hashtags on social media the nonprofits you support will be elevated and seen by the community.
As we’ve witnessed, a single day dedicated to philanthropy can have major impact. It’s a call-to-action, inspiring people to join others to improve their communities by donating money, time and talent to the organizations and causes they care most about. Now that that all of the shopping deals of Black Friday and Cyber Monday have passed, consider on Giving Tuesday how you would like to make a difference in your community by giving your time, your resources or your dollars to your favorite nonprofit not only today, but throughout the New Year.
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